Campaign Focus
A.R. Rahman – The Wonderment Tour Promotion
Sold out 15,000+ capacity arenas and increased local Triangle tickets by 45%.
Before Campaign
6,500 tickets
After Campaign
15,000+ (Sold Out)
Net Performance Increase
+130%
"A record-breaking journey across North America. Every show was a testament to teamwork, creativity, and the unifying power of music. Radio Nyra was a key partner in making this vision a reality."
Mihir Chakraborty
Event Directing Partner, Kash Patel Productions
Campaign Execution
Kash Patel Productions partnered with Radio Nyra to drive awareness and ticket sales for the North American tour of legendary composer A.R. Rahman. We implemented high-frequency radio spots across multiple markets, social media countdown campaigns, and exclusive on-air ticket giveaways.
Through close collaboration and dynamic audience targeting, Radio Nyra was able to maximize client ROI and build lasting local brand equity.
Key Highlights
- Coordinated on-air marketing campaigns in 4 key markets.
- Ran target audience banner placements and email blast pushes to 50K+ subscribers.
- Hosted live studio discussions and ticket contest sweeps.
- Direct attribution tracking confirmed Radio Nyra generated 45% of NC sales.
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