Campaign Focus
Weekend Buffet & Dining Campaign
Boosted weekend dining traffic by 50% and registered 200+ WhatsApp claims.
Before Campaign
150 tables / weekend
After Campaign
225+ tables / weekend
Net Performance Increase
+50%
"Our weekend crowds have doubled since launching on-air ads with Radio Nyra. The WhatsApp coupons were a massive hit and let us track our advertising ROI exactly."
Rajesh Kumar
General Manager, Royal Spice Restaurant
Campaign Execution
Royal Spice Restaurant wanted to increase weekend dining and buffet occupancy. We designed an interactive WhatsApp-driven on-air campaign. Radio hosts shared a keyword code, prompting listeners to message the station for restaurant coupons.
Through close collaboration and dynamic audience targeting, Radio Nyra was able to maximize client ROI and build lasting local brand equity.
Key Highlights
- Aired dynamic weekend dinner live spots during Friday drive-time.
- Integrated coupon code distribution with the Radio Nyra WhatsApp community (12K+ members).
- Offered localized targeting to families in Cary and Morrisville.
- Created measurable 1:1 ROI mapping of radio advertising spend.
Ready to scale your business with Radio Nyra?
Find out how we can create a custom multi-channel campaign for your brand.
